Among business travelers, Wi-Fi one of most important factors for hotel, airline choices
Wednesday, September 18, 2013
When it comes to business travel, there are a lot of important decisions to make, but few choices are more significant than how one plans on getting to their destination and where they will be staying once they arrive. There are a wide variety of factors to consider when making the choice, and everything from amenities to price to location can play a role. However, recent findings revealed in the iPass Mobile Workforce Report suggest that business travelers are most likely to base their airline and lodging choices on Wi-Fi.
Challenges with Wi-Fi
The report, which surveyed 1,375 members of the mobile workforce, found that many business travelers have experienced issues with their Wi-Fi at their hotels. In fact, 82 percent said their wireless capabilities of have been limited, while 81 percent said they had unsatisfactory experiences with hotel Wi-Fi in the last year. Researchers also found that approximately three-quarters of respondents would not return to a hotel if they had a bad connection, and one-third said that Wi-Fi capabilities is among the biggest factors in choosing an airline.
"Over the last few years, we have seen more availability of Wi-Fi on flights," Tom Truong, senior director of product management at iPass, told FierceMobileIT.com. "Roughly half of respondents said that they would be willing to pay for Internet in the air."
Don't settle for less
Given the important role Wi-Fi plays in everyday life for workers who have to travel frequently for their jobs, they should spare no expense when it comes to findings the right lodging experience. After all, a spotty connection could disrupt an important meeting or disconnect travelers from a call with a crucial client. Luckily, there are numerous other lodging opportunities available than traditional hotels, especially in the form of corporate housing or serviced apartments.
Such lodging options are not only likely to provide travelers with a better connection to the Internet, they also offer them a taste of home while they're on the road. In addition to offering more space than a traditional hotel room, serviced apartments and corporate housing also provide greater amenities such as fully furnished kitchens and laundry facilities. Not only that, but they tend to be more cost effective than comparable hotel rooms.