New travel booking feature to spite your boss
Monday, July 30, 2012
Fast Company recently reported that a new feature on Hipmunk, a travel search engine, is purposely providing business travelers with the worst experience imaginable. Travelers making arrangements for their corporate accommodations might be interested to learn of the new "spite" feature from Hipmunk Business Class.
Hipmunk's "spite" feature sorts flight options and ranks the worst possible travel experience first. Fast Company said, "Unlike other services that appeal to company budget crunchers and decision makers, however, Hipmunk's approach to business travel targets the people who actually book it. It's hoping to slip into the enterprise market through frustrated executive assistants."
When a person booking travel arrangements scrolls over an option, the "spite" feature pops up a text box that reads, "Is the boss making you angry?" This is then quickly followed by the text, "Make him suffer!" If the assistant arranging business travel is angry enough to venture a click, they will then receive the worst travel rankings first.
Business travelers who are not particularly good to their assistants may wind up with one of their worst travel experiences and find themselves wondering how they got where they are and what happened to their corporate suites?