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BridgeStreet Signs 20-Year Franchise Agreement with Logix Group
Global Firm Adds New, Luxury Multi-Utility Property near Delhi and Continues Expansion into India
Tuesday, June 12, 2012
HERNDON, VA. and NOIDA, INDIA - India BuildingsBridgeStreet Residences, Serviced Apartments, and Suites announced today that it has signed its first franchise agreement in India. New franchisee, Logix Group, will brand its apartments at the La Premiere development as BridgeStreet serviced apartments. The property is slated to open June 1, 2015 and signals the expansion of the BridgeStreet brand into India.

"We are pleased to bring the service-focused BridgeStreet experience to travelers in India," said Sean Worker, CEO at BridgeStreet. "This agreement emphasizes the strength of the BridgeStreet brand as we increase our global footprint in many of the world's major markets."

Occupying approximately 16 acres, La Premiere is situated 45-minutes from the center of Delhi as well as Delhi International Airport. The property is readily accessible, conveniently located near the junction of a main expressway and noted as an urban and green property. La Premiere contains 800-units, featuring studio, one-bedroom, two-bedroom, and three-bedroom serviced apartments. The modern design of the development seamlessly integrates residential, commercial, hospitality and retail into one cohesive space. With a contemporary design and intimate interiors, La Premiere is positioned to be the ultimate multi-utility luxury property in the greater Delhi area.

"The agreement with BridgeStreet marks an anticipated long and successful relationship as we both continue growth throughout India. We selected BridgeStreet based its strong brand awareness among Fortune 1000 clients and its innovative programs and technology that are well ahead of its competitive set," said Shakti Nath, chairman and managing director, Logix Group.

BridgeStreet recently partnered with JNB Group, led by TJ Barring, to develop its franchise and management opportunities in India. Barring commented on the recent signing, "BridgeStreet and JNB is the ideal partnership. Both companies have widespread global as well as domestic Indian expertise which is being focused to create excellence in service at La Premiere".

With more than 50,000 apartments in over 60 countries, BridgeStreet continues growing inventory of properties to meet their exceptional brand standards.

More about BridgeStreet

BridgeStreet is the leading global provider of fully furnished residences, serviced apartments and suites for travelers looking for a hotel alternative. BridgeStreet's 5-star Residences, 4-star Serviced Apartments and 3-star Suites combine the best of apartment living with a variety of service packages to offer guests more choices based on their lifestyle and budget. An award winner both in the Americas and EMEA, BridgeStreet is widely recognized for its uncompromising standards of quality, comfort and service. For more information about the company or to learn more about how BridgeStreet is making guests and clients Feel connected™, visit www.bridgestreet.com.

More about Logix Group

Logix Group is a pioneer in setting up and promoting infrastructure for the premium office segment in NCR and has successfully established the perfect address for MNCs, residential and commercial clients. Every landmark project developed by Logix is dynamic in character and outlook.With vivid imagination and farsighted vision, Logix Group aims to bring a lifestyle far moved from the ordinary. With constant efforts bearing fruits in way of delivering projects in time, Logix has been successful in touching people's life in ways more than one. Logix Group today is synonymous with quality, dynamism and all essential growth. To learn more, please visit www.logixgroup.in.