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BridgeStreet Appoints Colin Sanderson as Senior Vice President of Sales
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| Wednesday, May 18, 2011 |
HERNDON, VA – BridgeStreet®, the leading international provider of residences, serviced
apartments and suites, today announced the appointment of Colin Sanderson as Senior Vice President of
Sales in the Americas. In this role, Mr. Sanderson is responsible for overseeing the regional sales strategy
and team while focusing on value that translates into long-term revenue growth.
"I am pleased to welcome Colin to lead our sales efforts in the Americas region," said Sean Worker, chief
executive officer. "His strong combination of visionary leadership, experience, and skill is an important
addition to BridgeStreet's management team and will support our continuing efforts to deliver exceptional
service to our clients."
Mr. Sanderson has over 20 years of experience in sales leadership roles within the hospitality industry. His
achievements have been associated with a diverse group of assets, including franchise, independent and
resort hotels nationwide. Throughout his career, he has shown the ability to quickly analyze sales and
marketing teams' effectiveness and to implement strategies that reflect the sales teams' strengths and
market conditions.
He most recently served as Vice President of Sales for Hostmark Hospitality Group, where he created a
spirited sales culture that resulted in impressive revenue growth for the organization. Prior to that,
Sanderson successfully built and led sales and marketing teams at Kokua Hospitality, Interstate Hotels and
Resorts, InterContinental Hotels Group, and Bristol Hotels and Resorts. Colin attended the University of
Denver and graduated with a B.S.B.A. degree in Hotel and Restaurant Management.
Commenting on his appointment, Mr. Sanderson said, "I am very excited to be a part of the BridgeStreet
team. The company has a well-regarded customer base and has trusted relationships with its clients. It is
also a company that has shown a great capacity for innovation and thought leadership within the industry. I
look forward to the opportunity to assist in advancing BridgeStreet to its next phase of growth."
The BridgeStreet brand is a leader in distribution, offering 20,000 apartments in its worldwide network. The
company is the recipient of major industry awards including, Company Member of the Year from the
Corporate Housing Provider Association (CHPA) and the 2011
Business Travel Award for Best Serviced
Apartment Provider.
BridgeStreet is the leading global provider of fully furnished residences, serviced apartments and suites for
travelers looking for a hotel alternative. BridgeStreet's 5-star Residences, 4-star Serviced Apartments and
3-star Suites combine the best of apartment living with a variety of service packages to offer guests more
choices based on their lifestyle and budget. An award winner both in the Americas and EMEA, BridgeStreet
is widely recognized for its uncompromising standards of quality, comfort and service. For more information
about the company or to learn more about how BridgeStreet is making guests and clients Feel
connected™, visit www.bridgestreet.com. |