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Our Values and Strengths
Our Vision
BridgeStreet Worldwide's vision is to become the world's leading serviced apartment provider. By focusing on our branding, managing and leasing strengths, we will continue to drive and increase revenue year on year.
Our Mission
Through BridgeStreet Worldwide's dedicated people, passion for excellence, leadership and focus on customer care, we will do "Whatever It Takes" to be the serviced apartment provider of choice in the world.
High quality, strong brand
BridgeStreet Worldwide is an excellent brand, supported by apartments of the highest quality and service standards which deliver an unrivalled guest experience and encourage brand preference.
Brand loyalty
Our BridgeStreet Rewards referral programme extends to worldwide with over 18,000 members it is the largest rewards programme within the serviced apartment sector. More than half our revenues come from repeat guests who use a BridgeStreet Worldwide apartment more than once.
Extensive network of partners
BridgeStreet Worldwide has a significant network of upper upscale and upscale apartment providers partners under the BridgeStreet Worldwide Global Partner programme, with properties in key cities offering a unique global coverage attractive to the international business traveller.
In the US, our serviced apartments solution caters to the extended-stay market (7 nights and over). BridgeStreet Worldwide has also built leading domestic positions in key countries including the US, the UK and France and ambitions for the wider Europe, the Middle East, China and Russia.
Global scale
The global nature and scale of BridgeStreet Worldwide provides it with significant benefits particularly in the areas of marketing, technology and infrastructure enabling us to drive growth and profitability while reducing operating costs.
Due to its large network, BridgeStreet Worldwide also has access to considerable funds to promote and support its brand for the benefit of our landlords and owners. These funds represent a stable source of funds to support marketing activities, frequency programmes, relationship' marketing and system infrastructure.
Diverse operating models and wide geographical spread
BridgeStreet Worldwide leases and manages more than 9,000 apartments around the world. Our geographical spread, multiple operating models and strong brand, which cover key market segments, place us in a good position to weather economic downturns and take advantage of strengthening economies.
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