Photo Guidelines

1. Interiors: Angles

  • Rooms should be shot to look as spacious as possible without excessive, unnatural use of wide angle lenses.
  • A variation of angles should be captured with specific focus made of windows, prominent views and room facilities.
  • Bathroom, kitchen and bedroom spaces should feature in all interior sets where they are present.
  • Details of enhanced customer service (beautifully folded towels, table decorations etc.) should be captured where present.
  • Vertical architectural features should be straight and lens distortions should be corrected in post processing if necessary.

 

2. Interiors: Natural Light

  • A clean, fresh and airy aesthetic is important. Use as much natural light as possible and avoid on camera flash. If natural light is low, a tripod should be used and camera ISO and shutter speed settings should be adjusted to compensate.
  • It is best to try to avoid strong, direct sunlight coming in to a room. Cloudy days will help create a natural ‘soft box’ feel. Net or fine curtains can be used to similar effect if needed.
  • If possible, shooting should be undertaken during times where natural light can be utilized to best suit the interior space.

 

3. Interiors: Additional Lighting

  • This should be avoided if possible, but when necessary a natural balanced look is required. Avoid heavy shadowing and unnatural or blown out highlights.
  • Internal room lighting can be used to enhance a feeling of comfort and cosiness - ie. bedside lighting/mood lighting etc.

 

4. Interiors: Post Processing

  • Any post processing should look to enhance a fresh, natural and airy look.
  • Over use of contrast, clarity and HDR post production techniques is to be avoided - heavily processed images are a no.
  • Colours should look well balanced with a natural vibrancy - over saturation should
  • be avoided.
  • No additional vignetting or sun flare effects should be added.

 

5. Exteriors: Angles

  • Exterior images should be bright, positive and above all welcoming.
  • Care should be taken to display the building and its surroundings in its most favorable light.
  • A variation of angles should be captured with specific focus made of entrances, branded signage, key architectural features, exterior facilities (pools, gardens etc.) and some context given to the property within its location where appropriate (downtown locations, local amenities, transport connections etc.)
  • Vertical architectural features should be straight and lens distortions should be corrected in post processing if necessary.

 

6. Exteriors: Lighting

  • Primarily exterior shots should be taken in daylight. Blue/pleasant skies are preferable if possible - enhancing the feeling of a positive experience for guests.
  • If there is scope - exteriors can additionally be shot at night - where images might be enhanced by welcoming and/or location enhancing lighting ie. where nightlife might be a pull factor for guests.
  • For night time shots exposure length should be limited to exclude overly dramatic ‘light trail’ effects.

 

7. Exteriors: Post Processing

  • Any post processing should look to enhance a fresh, natural and airy look.
  • Over use of contrast, clarity and HDR post production techniques is to be avoided - heavily processed images are a no.
  • Colors should look well balanced with a natural vibrancy - over saturation should be avoided.
  • No additional vignetting or sun flare effects should be added.

 

8. Final Image Files: Size and Resolution

  • Image file size must be less than 400K
  • Image dimensions must be at least 1200px wide (horizontal) OR 1200px high (vertical)