BridgeStreet now operates London’s Newest Apart-Hotel Concept, Stow-Away

April 30, 2019

BridgeStreet announces today that it secured the operations of the newest apart-hotel extended stay offering  Stow-Away Waterloo in London’s revitalised and fast-regenerating neighbourhood around Waterloo. Developed by a Joint Venture between Stow Projects and Ciel Capital and managed by BridgeStreet, Stow-Away Waterloo is a uniquely designed apart-hotel destined for comfortable short and extended stay living. Built using 26 repurposed shipping containers offering space of over 18m², Stow-Away Waterloo has participated in one of the most environmentally-conscious, innovative, and affordable hospitality projects in London. Its design was recognised at the Serviced Apartment Awards 2019 as the winner of Best Architecture or External Design and Best Property 1-20 Units.

Stow-Away Waterloo is a stone’s throw from Waterloo station and centrally located to everything the city has to offer, including one of London’s oldest and most eclectic market streets, Lower Marsh. “There is a real sense of community here; just steps from your Stow-Away door is a lively market with amazing food from around the world being prepared and barrows selling fresh food,” said Brian Proctor, Chief Operating Officer of BridgeStreet. “We are pleased to offer such a unique and environmentally-friendly project that reflects the character and energy of the Waterloo area.”
We are pleased to offer such a unique and environmentally-friendly project that reflects the character and energy of the Waterloo area.
Stow-Away Waterloo apart-hotel design focuses on space-efficient models that deliver improved ergonomics in a stylish and eco-friendly way. The interior features comfortable, luxurious and high-quality finishes for the modern traveler and is loaded with cutting-edge efficiency and technology features such as keyless entry with a mobile phone, hi-speed Wi-Fi, and a dedicated app that allows quick responses for guests’ needs. It is also home to an independent boutique wine bar and pop-up kitchen ‘UnWined’. “Our goal is to provide a unique residential experience for our guests that features state-of-the art technology developed and introduced by the joint venture of Stow Projects and Ciel Capital while still feeling like a home away from home,” added Proctor.

Each Stow-Away STUDIO includes:
200 sq. ft container apartment
Super king-size, Hypnos™ bed with a 1,600-pocket sprung mattress
Molton Brown® toiletries
High-quality linen and towels
Walk-in shower
Free, high-speed Wi-Fi
Two chairs and desk/dining table
Large, flat screen smart TV
Wardrobe and storage
Fully-equipped kitchenette including a combination microwave, fridge, hob and dishwasher
Nearby, travellers have the opportunity to experience London’s most treasured attractions: The Royal Festival Hall, British Film Institute, Southbank Centre, National Theatre, The Old Vic, The London Eye, and London Aquarium are all a short walk away. On the other side of the River Thames is home to the Palace of Westminster, Covent Garden and Trafalgar Square. 

To learn more about Stow-Away Waterloo and the surrounding neighborhood, visit